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[LTA MUSIC]

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LiveTextAccess: Training for
real-time intralingual subtitlers.

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This is Unit 3, IT competence.

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We will be dealing with
Element 1: Input tools.

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In this presentation,
we will talk about house styles.

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The materials for this presentation
have been created by Sub-Ti Access,

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an accessibility
service provider from Italy.

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My name is Enrico Pigliacampo
and I work for Sub-Ti Access.

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I am an Italian guy with short hair,
a beard and I don’t wear glasses.

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I will be displayed in a box
at the top right corner of each slide.

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The learning outcome
for this presentation

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is for students to be able
to implement strategies

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to rapidly produce texts
(macros, house styles, shortcuts)

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during a real-time job

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by means of using respeaking software
and velotyping/typing software.

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In this presentation, we will see
what are house styles

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and how we can
work with them.

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What are house styles?

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The Oxford Learners Dictionary
online define house styles

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as “the way a company
such as a publisher

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prefers its written materials
to be expressed and arranged.”

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The definition given by
the Cambridge Dictionary online is:

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“A set of rules about what spellings
and style of writing must be used

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when producing documents
for a particular company.”

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Companies and clients usually give
professionals a set of rules

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on how they want
the text to appear.

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For example,
house styles may include

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rules on the use of colours
for different speakers

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or on how to write
abbreviations and acronyms,

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how to use punctuation and so on.

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This set of rules
is called house styles.

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In the next two slides,

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we will see how house styles
can change subtitles appearance.

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The first example shows

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subtitles for deaf and hard-of-hearing
on Italian television.

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There are three conventions
that can be observed

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which will also appear
in the next slide,

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thus making it possible
to draw comparisons

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between different house styles.

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In the first subtitle,
you can see that

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subtitles for sounds are written
in blue on a yellow background

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and they begin
with a capital letter.

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Yellow subtitles on a black background
are used for less important characters.

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And finally, there is a blank space
before a question mark

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and before an exclamation mark.

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Now let us have a look at how the same
elements appear on German television.

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Subtitles for sounds are written
in white on a black background,

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the first letter is a lower-case letter

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and there is an asterisk
at the beginning

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and one at the end of the subtitle.

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Yellow subtitles
on a black background

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are used
for the main character,

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while on Italian television
this indicates minor characters,

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and there is no blank space before
quotation marks or exclamation marks.

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We can also see that there is a list
of the characters with their colours,

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which is not usually present
in Italian subtitles.

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Working with house styles.

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When you begin to work
for a company or a new client,

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it is important
that you study their house styles.

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You have to understand
how to implement them

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and spot anything that
you may not understand.

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Don’t hesitate to ask questions
if something is unclear.

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Adapt the software you use
according to the house styles,

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by creating macros and adapting
shortcuts whenever possible.

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Use the options available
in your editing software

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to easily implement
house styles when creating subtitles.

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Macros, shortcuts
and editing software

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are the topics of
other video lectures in this unit.

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Compare also your house styles
with your client’s needs

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and adapt them accordingly.

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Summary.

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To sum up, it’s important
to prepare the tools you use

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in compliance with house styles

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to work faster when
you are respeaking or velotyping.

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Exercises.

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Read the BBC Subtitling Guidelines
that you can find online

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and identify what you can
implement in your software,

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and use macros and
shortcuts to implement them.

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[LTA MUSIC]

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LTA, Live Text Access.

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Universitat Autònoma de Barcelona.

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SDI, Internationale Hochschule.

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Scuola Superiore
per Mediatori Linguistici.

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ZDF Digital.

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European Federation
of Hard of Hearing People, EFHOH.

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Velotype.

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Sub-Ti Access.

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European Certification and Qualification
Association, ECQA.

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Co-funded by the Erasmus+ Programme
of the European Union.

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Erasmus+ Project:

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2018-1-DE01-KA203-004218

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The information and views
set on this presentation

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are those of the authors

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and do not necessarily reflect
the official opinion

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of the European Union.

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Neither the European Union
Institutions and bodies

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nor any person
acting on their behalf

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may be held responsible
for the use

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which may be made
of the information contained here.